In order to more shows the existence of Apple in the field of technology, particularly for the needs of international coverages as a gadget manufacturer that has a lot of contributions to date, it would not surprise us if the Apple will be more increases the expansion of their stores around the world to increase marketing activities especially for iPhone products they were developing. In this case, China is a place which has been targeted by Apple to focus their sales activities. The reasons of Apple choose China is quite logical, what makes the large companies which do not want to expand their sales to countries that have populations about 1.3 billion peoples. This further strengthened by the sale of Apple products as much as the nominal record $5.7 billion for the last quarter in China.
image source cnn.com
In this year, Apple is likely to apply the 3 crucial steps for expanding their presences in China. Here are the things that Cook's must do for this expansion:1.) Build more stores, the easiest thing that capable to do for the large company such as Apple. The real facts that now Apple's only has 7 official stores in China to coverages the 1.3 billion peoples that lives in that country. In other words, 1 store's for reaching the customers about 192 million peoples. It's so unfair when we compared to the state of Pennsylvania that has total 8 stores for 12.7 million peoples, which is 1 store's visible about 1.6 million peoples there. So, More stores would make Apple more visible to Chinese peoples there.
2.) Make an alliance with China Mobile,
Lately, Apple's CEO Tim Cook to visit China to meet with the government official, business partners, employees and customers of Apple in the country. In his trip, Cook's Also visited the China Mobile Chairman Zi Guohua in Beijing to discuss a non-disclosure agreement to prevent company about disclosing anything about the talks. We're already know before that the China Mobile is the world's largest provider which has been choosen by subscribers, and that company until this day doesn't want to offer an iPhone Product, Which is sold by its rivals the China Unicom and China Telecom. This is the serious case that Cook must solve to get more attentions in China.
3.) Develop a cheap iPhone, And this is the hardest thing in the history of Apple's existences to develops a cheap iPhone to more penetrates the China market. There are a lot of iPhone fans balked. So far we know that the iPhone price's still at the high-paid services. Recently reported, the Wall Street Jurnal has confirmed that the company still working on an iPhone with different look which using a polycarbonate plastic as cover. when compared with Americans who are more concerned with the brand and are willing to pay more for the brand, many of the Chinese people even more to adjust between usability and price of a product.
Source 1 || Source 2
No comments:
Post a Comment